Brand partnerships · 2027 season
Put your brand
where padel
actually happens.
Southeast Asia’s padel platform: 20,000+ players, 236 clubs across 11 booking systems, ~60 events every week.
· Sports investment company
The 60-second version02 / 30We are not a venue and not a media page.
We are the app padel is played on.
The opportunity03 / 30Padel in Asia is where padel in Spain was ten years ago — except it is moving faster.
Bangkok clubs fill within weeks of opening, and new courts open every month.
1,580 courts built in a single year. 500+ clubs today, and Bali has the country’s highest court prices.
200,000 active players and 950+ courts, growing 40–50% a year. Premier Padel’s Dubai P1 lands each November.
40,000 courts worldwide today, a forecast 80,000 by 2027. Southeast Asia is the part of that curve nobody has locked up.
Where we are04 / 30One platform, three markets, in the order they matter.
Scaled and profitable ground
Bangkok, Phuket, Hua Hin, Samui, Pattaya. The number one padel app in Thailand by active users.
Launched, supply already secured
Jakarta and Bali. Deliberately early — we hold the aggregation layer before the market consolidates.
Next, with a partner already there
Through Gallop we already sponsor Premier Padel’s Dubai P1. Both platforms launch there in 2027 — sign now and you land with us.
The ecosystem05 / 30Four surfaces, one player, several touches a week.
The Padel Society app
Book, join an open match, follow your level. Opened before and after every session.
31,000+ bookings · 62,000+ matches
OpenRally
Our own tournament engine — draws, standings, brackets, scoring desk. Same database as The Padel Society, so the same player and profile in both.
25+ run · 150+ on the 2027 calendar
Physical events
Leagues, tournaments and daily socials across both platforms — branding, sampling and activation in the room.
~60 events every week
Communities & social
119 owner-run communities with chats, galleries and share cards that carry into WhatsApp and Instagram.
14,600+ members · 5,100+ posts
Partnered with Gallop, a sports investment company — the route that already puts TPS on Premier Padel’s Dubai P1.
How often they play06 / 30Padel is a habit, and habits are what you are buying.
A normal week on the platform
events
Americanos, socials, leagues and clinics.
court bookings
A booking screen, a confirmation and a reminder.
matches recorded
Scores in, levels move, rankings refresh.
event registrations
Average 12 confirmed players per event, each one arriving through a branded event page.
Combined · momentum07 / 30Events hosted per month, since we started counting.
Source · The Padel Society + OpenRallyshared platform database, Mar 2025 – Aug 2026
Combined · who plays08 / 30An international, high-spend audience in one place.
Declared nationality, top eight of 168. One player base across both platforms.
Gold and above is advanced. Bronze buys its first racket, Silver replaces every 12–18 months, Gold sets what everyone else buys. A sponsor can own one tier.
Padel is new in Asia, so most of these players are choosing their first racket, shoes and bag right now — and they ask the app what to buy. In Spain that decision was made years ago.
Combined · demographics09 / 30Four in ten active players are women.
A split almost no racket sport in the region can offer. Combined across both platforms, which share one player database.
71% of active players are not Thai. One placement reaches a Bangkok resident, a London expat and a visiting European in the same week.
The Padel Society · what it is10 / 30The Padel Society is where the padel community lives — and it books the courts too.
Padel is a four-player sport; you cannot play it alone. The social layer is why players open the app — it is how a beginner finds their first game, how communities run their events, and how everyone else fills a court on a Tuesday night. Booking is the utility. Community is the reason they stay.
Communities
119 owner-run groups with their own chats, events and galleries. Where beginners land, and stay.
14,600+ members · 3,100+ events run
Bookings & open matches
Live court availability across the network, plus open matches a player can join solo. This is how a stranger becomes a fourth player.
31,000+ bookings · 4,680 open matches
Rackets & gear
Players declare the racket they own, then compare and upgrade. First-party equipment data, volunteered.
1,750 declared rackets · 20+ brands
Competitions
Americano, Mexicano, round robin, King of the Court and knockout — run in-house and on OpenRally, with the same player and profile carried through.
2,000+ competitions run · 150+ tournament days in 2027
Pillar 01 · The Padel Society · communities11 / 30Communities are where the network talks to itself.
Owner-run groups with their own chats, galleries and events.
Events and communities, shareable anywhere
Every event generates a branded card for WhatsApp, Instagram or a plain link — your mark, outside our own audience.
Club and independent, side by side
Clubs and independent organisers run theirs on the same platform, across a range of clubs.
620 members in one chat alone
Offers and codes spread player-to-player instead of being pushed at them.
Every event listed, and filterable
By location, level, gender and format. Note the artwork — sponsors are already on these posters.
Pillar 01 · communities · what they deliver12 / 30Real owners. Real results.
Every one started with a single event a week. A sponsor can back one outright.
| Community | Events this year | Fill rate | Waitlisted |
|---|---|---|---|
| Sabai Sabai Thailand’s biggest padel community — from one event a week to two every day | 144 | 98.9% | 596 |
| PADEL&BREW Competitive padel with a social edge — the highest waitlist in the network | 103 | 98.3% | 684 |
| Padel Pa Bangkok’s rising community — consistently sold out, waitlist growing fast | 139 | 96.2% | 171 |
| Deuce Padel Bangkok’s competitive community — co-owned and already Dunlop-sponsored | 102 | 96.5% | 43 |
Your brand on one community’s events, kit, chat and posters for a season.
At 96–99% sold out, every activation happens in a full room.
1,494 people wanted a spot across these four and could not get one.
Pillar 02 · bookings & open matches13 / 30How a stranger becomes your fourth player.
Padel needs four. These are the screens that find the other three — and every one of them is a placement.
First screen, every session
A full-screen slot on every app open, before anything else. Tactical holds it today.
900+ confirmed every week
Every partner club in the city, in one list. The highest-attention moment in the app.
Every event is a poster, and every one is shareable
Full-width artwork on ~60 events a week. This one: full, with 8 waiting.
159 live, ours and everyone else’s
We publish Playtomic and Kross too, so the feed is the whole city.
Pillar 03 · rackets & gear14 / 30First-party data no media buy can sell you.
1,750 players have told us the exact racket they own — brand and model, declared on their own profile.
Declared rackets by brand. Catalogue of 1,380 models across 20+ brands.
No other channel in this market can tell an equipment brand which racket a player owns today.
- The gear slot on the profile — “My Rackets”, beside matches, wins and ranking
- The racket finder — the screen a player uses to choose a racket
- The upgrade prompt — shown when a racket is due for replacement
- Demo sessions — on court, where players try your rackets before they buy
OpenRally · the engine15 / 30We do not book tournaments. We run them.
Our own tournament engine: draws, standings, brackets, order of play, a scoring desk and spectator mode.
Why it matters to a sponsor- Because we own the software, a tournament is not a logo on a banner
- Naming rights on the tournament itself
- “Powered by” on every page of the event
- Presenting rights on the draw and the order of play
- The live standings players refresh between games
- The podium graphic every finalist posts
- Courts, availability and bookings published as an open standard
- Free for any club system or booking app to adopt — and not only for padel
- Every platform that plugs in makes the network bigger — docs.openrally.co
OpenRally · the product16 / 30Every screen a tournament needs, and a sponsor sits on all of them.
The tournament’s home page
Poster, dates, venue and format — Overview, Order, Groups, Bracket and Squads in one place.
Checked all day, by everyone
Blocks, start times and court allocation. The page players refresh between matches.
Multiple brackets, one event
Open and Amateur draws side by side, each with its own level band and format.
Verified organisers run it themselves
Promoters run their own events on our engine. That is how the calendar scales past our own clubs.
Naming · “powered by” on every page · the draw · the podium graphic every finalist posts.
OpenRally · case study17 / 30An international event, run end to end on our engine.
Twenty flags, an outside promoter in the organiser seat, every player on the same page all weekend. A sponsor owns the poster, the draw and the podium for two days.
Poster, schedule and draw on one page. Every competitor sits in a searchable directory with a World Padel Ranking: Spain, South Africa, Italy, Lithuania, India, Great Britain, Russia.
OpenRally · the calendar18 / 30Three hundred players, thirty recurring tournaments, and 2027 already booked.
Nox Challenger · Koh Samui Padel World Cup · Wall Whackers: The Nation Rivals
They chose our engine over their own tooling.
The Pad Thai Padel Championship has run three seasons — a league, not a weekend. Months of presence instead of a single day.
| Singha Tour — national circuit | 15 |
| In-house tournaments, two a week | 100+ |
| Circuits and collabs with other organisers | 40+ |
| Leagues — Pad Thai Championship and others | Season-long |
| Koh Samui series · community mini-tournaments | Ongoing |
| Tournament days on the calendar | 150+ |
Tatler and other regional promoters are in talks to run their events on OpenRally.
On court19 / 30The events brands already show up to.
Community Cups · the Nox Cup · Wall Whackers international team events · weekly Americanos · Rivals nights.
Live artwork, running now. Dunlop powers a whole community; F’D UP and Padel & Brew are on the poster. That slot is what a sponsor buys.
Proof20 / 30Brands are already in the ecosystem.
Events and tournaments
Brands we have already run seasons and activations with. Our communities bring their own sponsors, and we connect you to them.
Tactical, on the splash screen
The exclusive slot opens for the 2027 season.
Premier Padel Dubai P1
The reason both platforms land in Dubai in 2027.
Proof · the platform21 / 30And the platform underneath it holds up.
Playtomic · Matchi · Setpoint · Taykus · Book&Go · Jungle Padel · Island Padel. We aggregate them all, so clubs never have to choose.
One level and ranking per player, connected to World Padel Rankings — the same in Bangkok and in Bali.
A community app and a tournament engine, connected. Number one in Thailand by active users, and the only one across both markets.
Partnered with Gallop — a sports investment company whose brand network reaches well past Southeast Asia.
Partnership categories22 / 30Partnership
Categories
Three official categories, plus one lighter way in. Every package is finalised as a custom proposal built around the brand’s needs.
Category 01 of 03 · official23 / 30Partnership · Option 1
Main Sponsor
The first screen a player sees, and the name on every tournament they play. One brand across both apps, in every market. Only one is sold.
- Splash screen on both apps — the first thing every player sees, every session
- “Powered by” on The Padel Society and on every OpenRally tournament page
- Home-screen slot in The Padel Society
- Your brand on every event poster — ~60 a week
- Branded share cards into WhatsApp and Instagram
- Full category exclusivity across both platforms
- Naming rights on The Padel Society Championship
- Perks and codes across 119 communities
- Quarterly report: reach, bookings and event numbers
Category 02 of 03 · official24 / 30Partnership · Option 2
Category Sponsor
One brand, one category. You own a surface across The Padel Society and OpenRally all year, plus twelve sponsored events — one a month — carrying your name.
- Your surface, all year — the gear pages in The Padel Society, or a named division on OpenRally
- Twelve sponsored events — one a month, with your name on the event, its artwork and its court
- Category exclusivity — no second racket, drinks or apparel brand in the same slot
- Open to any category that does not compete with the Main Sponsor
- You pick the twelve with us at the start of the season, so the calendar is agreed up front
- On-court branding and sampling at those twelve; anything beyond is the Activation package
- Up to 50% in kind — product, prizes or services, the balance in cash
- Physical production at your cost — banners, prints and on-court installations at the venue
- Half-yearly report: reach and audience snapshot
Category 03 of 03 · official25 / 30Partnership · Option 3
Activation Sponsor
Per event or per tournament. The way most partners start before moving up a category.
- Pick the events; we run them across every market, not one city
- Tournament presenting — naming, “presented by”, the podium
- Sampling and product trial before and after play
- A branded prize table, handed over on court
- Post-event report: registrations, attendance, reach
- The photography afterwards, and the numbers
- On-court branding — court, net and fence
- Event-page artwork on the poster every player registers through
- Named in the event listing and its reminder notifications
- Post-event gallery and branded share cards
On the formats you choose and how many events they run across. Costed in the proposal, so a single tournament and a season-long series are both possible.
Also available26 / 30Also available
Community Sponsor
Be the main sponsor of one community instead of the whole platform. Its chat, its events and its kit, for a season.
Where your brand shows up · in the app27 / 30On the screen a player opens.
Seven placements inside the app, every one of them countable.
| Placement | Reach today | Main | Category | Activation |
|---|---|---|---|---|
| Splash & home screen | Every session open | ✓ | – | – |
| Booking & confirmation flow | 900+ a week | ✓ | – | – |
| Event page artwork | ~60 a week | ✓ | 12 a year | ✓ |
| Open match cards | 159 live · 4,680 posted | ✓ | – | – |
| Profile racket & gear slot | 1,750 declared | ✓ | ✓ | – |
| Share cards to WhatsApp & Instagram | Every match & event | ✓ | – | ✓ |
| Community chats & perk drops | 119 chats · 14,600+ members | ✓ | – | – |
Where your brand shows up · on the ground28 / 30And on the court a player stands on.
Four more, out in the room.
| Placement | Reach today | Main | Category | Activation |
|---|---|---|---|---|
| Tournaments — naming and every tournament page | 25+ run · 150+ in 2027 | ✓ | – | ✓ |
| Leagues & Championship — season naming | 3 seasons · 300+ at finals | ✓ | – | – |
| Social events — on-court branding, sampling | ~60 a week | ✓ | 12 a year | ✓ |
| Post-event gallery & report | 5,100+ posts | ✓ | – | ✓ |
Pricing29 / 30One price. The whole ecosystem.
Prices sit on each category slide. Here is what the top package returns.
Confirmed bookings, matches and event registrations at the 2026 run rate — 2,200 a week. 2,000 players reached every week.
12 months, aligned to the season. Multi-year terms negotiable. USD. Thailand and Indonesia today; the UAE joins in 2027 at no further cost.
| Activation · pick the formats, we run them in every market |
|---|
| On-court branding |
| Sampling & product trial |
| Branded prize table |
| Event-page artwork |
| Tournament presenting |
| Gallery & report |
Costed in the proposal.
Thank you.
Let’s put your brand where padel actually happens.
alvaro@thepadelsociety.co
+66 96 695 0803 · thepadelsociety.co · openrally.co